Role Model Video Interview with David Lega

We present our video interview with our second chosen role model, Mr David Lega, multiple Paralympic swimming gold medallist, entrepreneur and deputy mayor of Gothenburg. Among many other topics tackled in the interview, Mr Lega talks about the importance of teachers, describes what he ...

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Reducing the gap between declared values and actual behaviour.


Project Role Model

A project motivating young people for ethical decisions through the involvement of exceptional individuals – role models.


Winning with values

A programme for schools and preschools designed to stimulate children and youths toward ethical behaviour through activities and involvement of parents and role models.


Stable society of well-being, based on respecting ethical standards and universal human values.